Microsoft Dynamics CRM

Dynamics 365 is a cloud-based ERP and CRM enterprise system. It was built by Microsoft for maximum flexibility and extensibility. Dynamics 365 isn’t an ERP or a CRM product, it’s both. Microsoft already has significant plays in ERP (Microsoft Dynamics GP, Microsoft Dynamics NAV, Microsoft Dynamics AX), and CRM (Microsoft Dynamics CRM). Dynamics 365 is the next step in the evolution of a combined ERP and CRM product.

Dynamics 365 is a new combination of CRM and ERP solutions in a cloud service, which allows a more modular approach to purchasing and using business applications. Dynamics 365 will replace Microsoft Dynamics CRM Online. Microsoft calls it the “complete end to end business application in the cloud”. As information has been a little vague from Microsoft it has led to a lot of speculation, incorrect assumptions and confusion.

One of the key impacts of Dynamics 365 is the new UI (user interface) which unifies the Dynamics 365 apps – ensuring that each module can be accessed in the same place, with the same user experience and user-centric design. It’s fantastic to see Microsoft focusing on the UX Design and realizing the important of UX in today’s applications – not just for consumers but for businesses too.

Dynamics 365 is continuing to improve this as well as introducing new ‘powerful extensibility capabilities’ through Power Apps and Microsoft Flow. Rather than allowing adaption at an IT pro level, these tools give end users (or ‘power users’ as they note) the ability to build composite applications and workflows that can work across data in Dynamics 365 as well as data outside of Dynamics 365.

Microsoft Dynamics 365 is a cloud-based business applications platform that combines components of customer relationship management (CRM) and enterprise resource planning (ERP), along with productivity applications and artificial intelligence tools. By combining Dynamics 365 CRM and ERP with Microsoft’s productivity applications, users get a connected view of data intelligence on customer records, transactions, behaviors and preferences, along with information about orders, inventory and shipping, and in addition to predictive insight tools for decision-makers.

The biggest benefit of Dynamics 365 is tight integration with other Microsoft business applications. For companies that rely heavily on Office 365 and Outlook, or that run operations on Azure, Dynamics 365 provides more beneficial integration with sister products than most CRM systems, which rely on third-party plug-ins. Microsoft is also growing its stable of third-party applications to pair with Dynamics 365 through the AppSource store. Microsoft’s increasing commitment to the cloud means that the availability of their new product is not a surprise. The cloud also allows Microsoft more control and standardization over the development of Dynamics 365, which is necessary given the common data model.

Advantages are stated below

  • Improved Sales and Marketing Capabilities
  • Enhanced Customer Service
  • Scalability
  • Flexible Deployment